AI answer authority

When a buyer asks an AI, only a few brands get named.

We make sure a machine can tell what you sell and why you're the answer, so you turn up in the shortlist your buyer never sees you compete for.

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illustration · invented brands
retrieval
58% fewer
clicks on the #1 organic result once Google puts an AI Overview above it. Position 2 loses 51%, position 10 loses 19%. The rankings did not move — the page above them did
measured Ahrefs, Feb 2026 · 300k keywords
8% vs 15%
of Google visits that show an AI summary end in a click to any website, against 15% of visits without one. Roughly half the onward traffic, gone before anyone reaches a brand
verified Pew Research · 900 US adults
0.3–1.1%
of site traffic already arrives as a click from an AI assistant. ChatGPT, Gemini, Perplexity, Copilot and Claude combined, and it is growing fast. The click is the visible part. The brand the assistant names, to the buyer who never clicks anything, is the part worth owning
measured Conductor 1.08% SE Ranking 0.32%
The walkthrough

What Citrel AI is, in two minutes.

0:00 / 1:38

1 min 38 sec · no ads, nothing loaded from YouTube · it starts muted and at 1.25× — press Sound to hear it from the top, or change the speed top left.

Where this pays for itself

Worth your money if

What we actually do

The three R’s: Readable, Retrievable, Remembered.

We build the first, measure the second, and give you a straight read on the third.

01
Readable — can a machine understand you?

Entity resolution, structured data, answer-shaped pages, clean feeds. Every piece of it can be checked by you, on your own site, without taking anyone's word for it. Schema validates or it doesn't. Your entity resolves or it doesn't.

We build this
02
Retrievable — does it find you when it goes looking?

This follows from layer one. Measured monthly, with the rented share broken out so you can see which part of it would survive a change in how the engines retrieve.

We measure this
03
Remembered — does it know you without looking?

Years of press, reviews and third-party writing build this, and no agency can buy it for you in a quarter. What the audit does is measure where you stand on it today, name who holds it in your category and on the strength of what, and set out what would actually move it, so the money you spend on PR, reviews and partnerships is aimed at the gap that is costing you answers.

We assess this

Layer one is the precondition. A brand a machine can't read won't get retrieved or remembered, whatever it spends.

Pricing

Pricing

Audit

Where you stand today
Find out where you stand before spending anything.
$500
one time · 7 working days
  • A prompt set of about 45 real buying questions, researched for your category, not keywords
  • Every AI search engine, AI Overviews included, every prompt run with retrieval on and again with it off
  • Who gets named instead of you
  • Your rented / owned split
  • Machine-readability score, itemised
  • Every run interpreted by a person, not scored by a script
  • A 12–16 page PDF, plus a 30-minute walkthrough
  • Questions answered by email for two weeks after it lands
  • Findings you can check yourself, each one with how it was measured

Read the sample audit, every section, three of them filled in →

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Build

Fix the readable layer
An agreed scope, quoted up front, ending in a state you can check yourself.
$2,500
quoted up front · about 8 weeks
  • Entity layer built and disambiguated
  • Structured data matched to real answers
  • Answer pages for your money questions
  • Feed, indexing and agent crawlability
  • Typical scope: around 10 answer pages and schema across your main templates, agreed in writing before we start
  • Yours to keep, published in your name
Audit first, then build

Upkeep

Hold the position
Entity and schema break quietly when a site changes. This is the watch on it.
$1,500
a month · month to month
Starts after a build, never before
  • Monthly index across every AI search engine, rented and owned
  • New answer pages as your category’s questions move
  • Drift repair on entity and structured data
  • Who took an answer from you, and from which page
  • A written update inside every calendar month

Judged over a quarter, because AI visibility moves on a 30-to-60 day lag. Stop any time.

Ask about Upkeep

Nothing here is a subscription you have to escape. Agencies and resellers →

Questions

Straight answers.

How long until something moves?

Retrieval-led surfaces. ChatGPT and Claude with search on, Perplexity, Gemini, Google's AI Overviews and AI Mode — shift in four to eight weeks. The same models answering from training data alone move far slower, so anything that has to reach the training corpus takes six to eighteen months. The audit tells you which of your prompts sit in which bucket.

What happens if we stop working with you?

You keep all of it. The schema, the pages, the entity work, the measurement baseline. It's published on your domain in your name. There's nothing to switch off and nothing to hand back.

What happens after the audit lands?

You get a 30-minute walkthrough and questions answered by email for two weeks. If you want the measurement repeated and acted on every month, that is what Upkeep is. We do not implement the fixes inside the audit: that is the build, and the report tags every item with who owns it and how long it takes so you can price it first.

Why is the audit paid?

Because it is a week of work, not a scan you can automate. The prompt set has to be researched for your category and the way your buyers actually phrase things, before a single run happens. Then every prompt runs across every AI search engine with retrieval on and off, and a person has to read what comes back and work out why an engine placed a competitor and not you. The answers sit across entity data, structured data, content structure, product feeds and crawler configuration, four or five disciplines that rarely live with one person. $500 buys that work written down, with every number traceable to the run it came from, and it comes off the build if you go ahead.

Who are you, and where?

Citrel AI is an independent studio run from Bengaluru, working with clients in the US, UK, Europe, the Gulf and Australia. We overlap at least four hours with US Eastern. We publish our prices and our own index, so you can judge the work on what we show rather than on where we sit. Everything reaches us through the contact form.

We already pay for an AI-visibility dashboard. Do we need you?

Keep it. Those dashboards are good at what they do, we run them too — and they answer one question: which prompts name you today. We answer the next three: why an engine cannot place you, how much of that visibility survives with retrieval switched off, and what to change. Then we write the schema, build the entity and ship the pages. Most clients run both, and the dashboard is how they check our work.

Find out who's being named instead of you.

Every AI search engine, retrieval on and off, seven working days. $500.

Book a call

Go on to a build within 90 days and the $500 comes off its price.

Before you book, the sample audit is open to read: every section, three of them filled in.

PricingFAQBook a call